Before we started our production we expected our audience to generally fit into a certain demographic profile (as listed below):
Age - Between 15 and late 20's
Gender - Mostly male, but with some females.
Occupation - Predominantly students
Media interests - We expected them to mostly enjoy this type of music, and not particularly listen to other types of music much.
Social class: - We expect this to be fairly irrelevant as most people, of all social classes have access to music and as such all social classes listen to this type of music. We believe that most artists would come from middle class backgrounds.
Our initial results have shown:
Age: - Predominantly 17-25 category, some in the later 20's however.
Gender: - Slightly more males than females.
Occupation: - Mostly students.
Media interests: - Some listen to this music all the time, some not much, but most people did listen to predominantly this genre.
These are our initial results, however the sample is too small to accurately judge right now. Will update this audience profiling later on.
We tended to fid the kind of people who listened to this music were concentrated in urban areas - although large amount also listened in rural areas. In our video we dressed our main protagonist in urban style clothing, so the audience could relate and believe it is realistically something they would wear.
ReplyDeleteOur audience typically liked electronic sounds and dance music, so our video took some of its style inspiration from the likes of pendulum and the prodigy who both have exceptional music videos, that are easily recognizable. This likeness will hopefully be relatable to fans of these bands, but give Mirrored Theory his own style in the same way.
Good. You need this to be able to reference your decisions as well as linking to similar artists and genres.
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