In the production of our music video, gender has not been either systematically challenged or developed. Instead, in my production outcome stereotypes have been both challenged and developed to an extent.
Stereotypically, men are supposed to both physically and mentally stronger than females. This is challenged in the way that Nelson (main character) appears to have gone insane and thus is emotionally weak. But also, within the same production he is shown to be decisively stronger than the female character, such as towards the end of the video where Nelson and Becky (the female character) have a fight, in which Nelson disarms Becky and then goes on to apparently strangle Becky, thus demonstrating and upholding the time old stereotype that the male is physically stronger than the female.
The audience would react perhaps with bewilderment to these events, because usually the stereotypes are either challenged or developed, and yet in this music video the stereotypes of gender are both challenged and developed. This would add to the confusion intended to occur within the video.
A way in which the male stereotype is developed is in that Nelson is clearly quite aggressive, demonstrated by his frenetic behaviour (such as when he assaults a wall) and obviously, when he murders Becky towards the end. This stereotypes the aggressive nature of males and perhaps the possessive nature if a woman is involved? The audience would relate to this and feel that their stereotype has been extended further.
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